Connect Disparate Data into Powerful Customer Insights.
With best-in-class identity resolution and data enrichment, automatically connect your company’s data sources to create a 1-to-1 view of customers across their entire lifecycle. Enrich your first-party data with 100+ attributes across online and offline behaviors. Use shared insights to create personalised customer journeys with confidence.
Target Smarter Than the Competition
Stay ahead of the curve with advanced audience curation and personalisation capabilities. From local movement and visitation patterns to brand affinities, personal interests and activities—unlock the most comprehensive set of real-world data in the industry to power your marketing campaigns.
Reach Customers Where They Are
Run omni-channel location-based marketing campaigns to reach your ideal target audience across advertising channels. Build powerful multi-touch campaigns in just a few clicks to reach your audience on CTV, social, mobile, or wherever they are. Make moves to win back lost customers, or win over your competitors’ using “act-alike” audiences to find prospective customers with the highest propensity to buy.
Measure and Maximise Your Marketing ROI
Seamlessly track digital and real-world metrics associated with each campaign, like store visits or digital conversions. Measure the success of marketing efforts and reinvest in strategies that drive results with powerful, clear attribution. Throughout the campaign, serve up actionable insights to optimize your campaigns and maximise return on investment across channels.